Recently an article was published by abc news about a luxury hotel in London that has a water menu, that’s right, a menu filled with various brands of water from around the world. The most expensive one on the list? $42 a bottle. This, however
A post by John Jantsch on his Duct Tape Marketing blog got me thinking about some of the best ways to increase referrals. John mentions several people who either like to: take clients out to dinner, send gift certificates, send thank you notes, etc. But
Technorati is currently tracking around 113 million blogs, that’s 113 million, that’s roughly one out of every three people in the United States (another 73 million in China, reference Blog Herald). With so many blogs floating around in cyberspace many people turn to platforms such
Many organizations around the world fear competition. They are scared that another bigger badder organization is going to come along that can offer the same features and benefits but will offer them: quicker, cheaper, with more customization, with better customer service, etc. Competition is actually
With Valentine’s day just around the corner retailers are scrambling to send out as many ads as they can. Recently, I received an e-mail from ProFlowers advertising their wonderful flower bouquets. There was something different about this advertisement though; the e-mail appeared to have been
Search engines get a lot of flack for taking their sweet time to index web pages, but with a little bit of effort you can have your page indexed in under 24 hours. Here is what I did: Make sure the html is clean (doesn’t
There was a time, years ago, when marketers believed that targeting the masses was the most effective strategy. Large brand name companies spent millions of dollars to spam the world, and it worked. A company would advertise to millions and millions of people in hopes
The Center for Creative Leadership asked 247 executives about the trends in leadership. These are the 10 trends; to read the full document click on the link above. The Rise of Complex Challenges Current challenges are more complex than they were just 5 years ago
Many people don’t realize how powerful Linkedin really is. Linkedin is a great marketing tool for any company or individual. Recently Gary Kelly the CEO of Southwest Airlines, asked a question about how an airline can make people more productive. Well of course I jumped
Down the street from my apartment there is a small Indian restaurant called Chutney that is usually packed with people. There are a few other Indian restaurants near by as well, all serving similar food at similar prices. So what makes the restaurant down the
