With Valentine’s day just around the corner retailers are scrambling to send out as many ads as they can. Recently, I received an e-mail from ProFlowers advertising their wonderful flower bouquets. There was something different about this advertisement though; the e-mail appeared to have been addressed directly to me, my girlfriend’s name was mentioned, and the letter was signed by the CEO. Now that is targeted advertising, and guess what, it works.

Here is what the e-mail looked like:

ProFlowers advertisement ProFlowers advertisement

Notice how the “send to” information is already filled out for me at the bottom of the page. If I act “now” I get an extra 25% off everything they sell, and I can contact them anytime, any day to place my order.

ProFlowers gets it.