Jacob Morgan | Best-Selling Author, Speaker, & Futurist | Leadership | Future of Work | Employee Experience

Targeted Advertising Works

With Valentine’s day just around the corner retailers are scrambling to send out as many ads as they can. Recently, I received an e-mail from ProFlowers advertising their wonderful flower bouquets. There was something different about this advertisement though; the e-mail appeared to have been addressed directly to me, my girlfriend’s name was mentioned, and the letter was signed by the CEO. Now that is targeted advertising, and guess what, it works.

Here is what the e-mail looked like:

ProFlowers advertisement

ProFlowers advertisement

Notice how the “send to” information is already filled out for me at the bottom of the page. If I act “now” I get an extra 25% off everything they sell, and I can contact them anytime, any day to place my order.

ProFlowers gets it.

3 thoughts on “Targeted Advertising Works”

  1. I figured you had already sent something to her before through ProFolowers as otherwise I would find that a rather disturbing email… otherwise, definitely a good job for marketing.

  2. @Scot

    I agree that certainly would become a problem (on 2 counts). I’m curious to find out if ProFlowers has received any negative feedback for this type of advertising.

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