What are you doing with your marketing collateral? Oftentimes individuals or business do not make the most of their marketing collateral. Every presentation, document, and e-mail, is a piece of marketing collateral. When you give your client their monthly report, don’t just say “Thank You”
I had a great time at last nights SEO meet up event. It was great to have a bunch of SEO folks together to just hang out. The event was held at Medjools in San Francisco at the rooftop terrace; ya it was cold, but
Is free really the new economy? Chris Anderson seems to think so – “we are entering an era when free will be seen as the norm, not an anomaly.” The assumption that free means we don’t pay for anything is not entirely accurate. You see,
Just came back from the Google VIP party and I must say, it was great. After attending events like these, you start believe that Google is not a search engine – it’s really a relationship management platform. Matthew Dolan, the relationship manager for the National
There is a video series on YouTube called “You Suck at Photoshop.” In these video tutorials Donnie walks through a few tips and tricks in Photoshop. Nothing special, right? Wrong, these videos collectively, have a few million views. All these people tune in just to
Recently, I sat in on a mobile technologies presentation from a prospective vendor. They (two gentlemen) seemed smart enough, after all, they were tech savvy Phd’s. I was impressed with their qualifications and was expecting a grade “A” presentation. Instead, what I got was a
I was washing my hands in the restroom at LAX (flying back to San Francisco) when I noticed something on the back of my boarding pass. I flipped it over and saw a coupon for Papa John’s Pizza. This was the first time I have
Jeremiah Owyang (Sr. Analyst at Forrester) has a great post on his blog about online community best practices. He also discusses some of the stages that some of the most successful online communities go through. Jeremiah is a senior analyst at Forrester Research and focuses
Recently an article was published by abc news about a luxury hotel in London that has a water menu, that’s right, a menu filled with various brands of water from around the world. The most expensive one on the list? $42 a bottle. This, however
A post by John Jantsch on his Duct Tape Marketing blog got me thinking about some of the best ways to increase referrals. John mentions several people who either like to: take clients out to dinner, send gift certificates, send thank you notes, etc. But
