There was a time, years ago, when marketers believed that targeting the masses was the most effective strategy. Large brand name companies spent millions of dollars to spam the world, and it worked. A company would advertise to millions and millions of people in hopes
The Center for Creative Leadership asked 247 executives about the trends in leadership. These are the 10 trends; to read the full document click on the link above. The Rise of Complex Challenges Current challenges are more complex than they were just 5 years ago
Many people don’t realize how powerful Linkedin really is. Linkedin is a great marketing tool for any company or individual. Recently Gary Kelly the CEO of Southwest Airlines, asked a question about how an airline can make people more productive. Well of course I jumped
Down the street from my apartment there is a small Indian restaurant called Chutney that is usually packed with people. There are a few other Indian restaurants near by as well, all serving similar food at similar prices. So what makes the restaurant down the
It amazes me how much money is spent on Superbowl commercials each year. 2.5 million dollars for a 30 second spot. These companies are all paying large amounts of money to spam viewers. Sure it’s fun to see Justin Timberlake get thrown around or watch
A good president should also be a good marketer, and a good marketer knows how to convert people into participants. So which presidential candidate’s website is poised for better conversion? I will take a look at the websites of three presidential candidates and examine the
Recently a friend of mine went to go place flyers on car windshields in support of a political candidate. Marketing to people without their permission is one of the worst things you can do. It leaves a sour taste in people’s mouthes. Remember that time
Just because you have access to a company’s video assets does not mean that you should stick them on youtube.Why? Because the whole concept behind social marketing is to have people spread your idea. You want to penetrate a community and then have it do
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