The Google Quality Rater Guideline have been leaked on the net, and here they are 🙂 This document is a gold mine because now SEOs will be able to understand what Google considers relevant content or spam content. For a good explanation of why internal
Guy Kawasaki recently launched alltop.com, a valuable resource for anyone looking for…well pretty much anything. The site is divided up into categories; you click on a category and get a list of the most influential bloggers in that category. You can then roll over their
Steve Rubel’s latest blog post provides a few examples of how companies are asking for feedback on their advertisements (this picture is from his blog). The examples Steve points out are AOL and CNET. When you come across an ad, you have the option to
Yesterday I was waiting at an intersection for the light to turn green so I could cross the street. There were not many cars around at that time. Diagonally across the street, there was another group of people also waiting to cross. Everyone was looking
We’ve all had to create THAT case study. You know the one I’m talking about; it’s the case study you were asked to make in order to justify the companies most recent work. It’s the case study that talks about generating a few extra thousand
Recently, the folks at Pandemic Labs asked me to write a guest article on social media. The article can be found below. The “Verticalization” of Social Media and the Two-Sided Trick Coin By: Jacob Morgan As marketers and spammers (granted they are not the same,
What are you doing with your marketing collateral? Oftentimes individuals or business do not make the most of their marketing collateral. Every presentation, document, and e-mail, is a piece of marketing collateral. When you give your client their monthly report, don’t just say “Thank You”
I had a great time at last nights SEO meet up event. It was great to have a bunch of SEO folks together to just hang out. The event was held at Medjools in San Francisco at the rooftop terrace; ya it was cold, but
Is free really the new economy? Chris Anderson seems to think so – “we are entering an era when free will be seen as the norm, not an anomaly.” The assumption that free means we don’t pay for anything is not entirely accurate. You see,
Just came back from the Google VIP party and I must say, it was great. After attending events like these, you start believe that Google is not a search engine – it’s really a relationship management platform. Matthew Dolan, the relationship manager for the National
