Information About The Book!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nibh sapien, aliquet tincidunt fringilla at, feugiat quis enim. Cras consequat, ipsum et posuere venenatis, nulla massa mattis eros, sed varius turpis quam sit amet purus. Vestibulum vehicula consectetur congue. Sed facilisis nisi in lectus convallis, porttitor hendrerit est consequat. Vivamus hendrerit, ante sed ornare molestie, tortor lorem suscipit tortor, id sodales mauris metus quis purus. Nulla egestas tellus eu enim consectetur, sit amet sagittis nisl eleifend. Mauris laoreet venenatis sem, lacinia mollis augue mollis ac. Nulla a neque a justo dignissim feugiat. Mauris rhoncus eros sit amet augue dictum fringilla. Nunc dictum lobortis convallis.


Aenean vulputate urna est, ac sollicitudin enim vulputate et. Vestibulum tempus lacinia consequat. Donec posuere enim mi, vel lobortis erat pulvinar nec. Duis felis purus, adipiscing sed dolor at, volutpat sagittis magna. Sed imperdiet scelerisque mauris, vulputate dictum augue egestas sit amet. Nullam sit amet eros non purus fermentum dapibus ac a mi. Curabitur id viverra nibh. Donec scelerisque vulputate nunc, non interdum orci. Morbi ut quam eleifend, placerat ipsum eget, iaculis arcu. Curabitur blandit consequat nulla. Praesent non pellentesque neque. Duis tortor purus, dignissim sit amet sagittis egestas, feugiat nec elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam pellentesque lectus nec arcu ullamcorper, a vulputate augue semper. Duis auctor velit in nisl scelerisque consectetur. Sed ornare quam diam, at placerat risus tristique at.


Vivamus vel facilisis ante, vel porttitor metus. Sed eu congue nibh. Fusce non diam ut enim pretium pellentesque. Vivamus quis euismod quam, non aliquet risus. Etiam ornare lorem sit amet gravida eleifend. Cras quis nibh pretium, pretium turpis consectetur, lobortis leo. Phasellus sed vestibulum metus, id vestibulum odio. Donec quis nisl ante. Fusce tristique sagittis erat ut bibendum.

Is Free Really the New Economy? (Chris Anderson thinks it is)

Posted by on February 28, 2008

Is free really the new economy?Is free really the new economy? Chris Anderson seems to think so – “we are entering an era when free will be seen as the norm, not an anomaly.” The assumption that free means we don’t pay for anything is not entirely accurate. You see, we are still paying, but just with a different currency. If you live in the United States and travel abroad to Europe, you are not getting everything for free because you’re paying with Euros. The currency has simply been converted.

Such is the case with what Chris Anderson calls “freeconomics.” Instead of paying with money, we are now going to paying with attention, which is more valuable than money in my opinion. Is Google really giving away Gmail? Not quite. They are not “giving” away anything, they are investing. They are spending money to get your attention, and they have it. The same goes for Yahoo with their free unlimited e-mail storage space. Are they paying for it? You bet they are. Are we paying for it? Well that depends on whether or not Yahoo! got your attention when they made their grand “free” announcement.

It may seem that companies are giving things away for free, but ask yourself this, each time a company offers to give you something for “free” is the company getting your attention? What would happen if every company started giving things away? You want a new computer? Here you go. You want an Ipod? Here you go. Do you think these companies will continue to grow and profit? Absolutely not.

There are two currencies now, attention and money. In order for companies to continue to grow and become successful, they need to find a balance between the two.

So the question is, how are you going to get your customers attention?

  • A thing to note: it’s not just corporations giving things away for free as many non-profits are out there giving away things for free (eg: Yes, it is attention they are after, maybe not entirely for money (as money would be needed to keep afloat of course), but also for brand reputation or brand “credit” that could be used (think Star Trek based economies that are post-capitalism).

  • the508seal

    The theme is a good one, but the conclusions are evolving.

  • The theme is a good one, but the conclusions are evolving.