Things to Read

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12 of the Best Articles on Social CRM

There are some truly great and thought provoking Social CRM posts out there that I believe to an excellent job of helping move the SCRM space and the discussions around it forward.  I wanted to take this opportunity to highlight some of those posts and

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What is Advocacy?

Here is another chess puzzle, white to move and mate in 2! Last week at the social CRM summit in Georgia those in attendance were tasked with an interesting exercise around understanding advocacy.  We were to imagine that we worked for Direct T.V. (or as

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