Is It Worth It? How Not to Reward People
I get into the elevator in my apartment building and see a sign that says “refer a friend to live […]
Marketing Strategy
Marketing Strategy
Simple Way to Monitor Your Brand Online
Many people don’t know how easy it can be to monitor a particular brand, person, or company, online…for free. I
Choices Your Company Shouldn’t Have to Make
Starting a business or running a company is by no means and easy task and there is a lot of
What Would Happen If You Tried Harder?
How hard do you really try to make your customers or your users happy? When someone comes to you with
A Lie To Sell a "Large Red Plum"
Today I went grocery shopping and took this picture; the sign says “large red plums,” the plums say, “small red
Marketing Strategy
Do You Love Your Customers?
Near my apartment in San Francisco there is a small dry cleaning shop. It’s a family run business that has
Ask for Feedback Vs. We Want to Hear From You! (lesson from Jamba Juice)
Today I walked into jamba juice to order a “pink starburst,” it’s something I read about in a magazine a
Marketing Strategy
Everything You Do Is Marketing
Marketing is no longer a position that you fill at a company. Marketing is not a television commercial or a
Pitch Me? Strike Out!
I find it fascinating that marketing folks still spam pitch me (and other bloggers). I mean we’re talking about people
What Can You Learn from Virgin America?
Recently I flew on Virgin America airlines from San Francisco to Los Angeles. I haven’t flown on Virgin American in