Is $42 for Bottled Water Too Much? How Much Would You Pay?
Recently an article was published by abc news about a luxury hotel in London that has a water menu, that’s […]
Marketing Strategy
Marketing Strategy
The Best Method for Increasing Referrals
A post by John Jantsch on his Duct Tape Marketing blog got me thinking about some of the best ways
Targeted Advertising Works
With Valentine’s day just around the corner retailers are scrambling to send out as many ads as they can. Recently,
The Marketing Shift
There was a time, years ago, when marketers believed that targeting the masses was the most effective strategy. Large brand
Marketing Strategy
Milk Tea and Marketing
Down the street from my apartment there is a small Indian restaurant called Chutney that is usually packed with people.
Marketing Strategy
Superbowl Commercials, a Waste of Money?
It amazes me how much money is spent on Superbowl commercials each year. 2.5 million dollars for a 30 second