I get into the elevator in my apartment building and see a sign that says “refer a friend to live in the building and make $150,” in order to qualify for the cash, the person you refer must sign a 6 or a 12 month lease. At the very top of this little flier it says “the easiest money you will ever make.” Someone in my apartment complex must be completely clueless or ignorant. First of all, if getting someone to sign a 6 or 12 month lease to live in my building is that easy, then the people running the building should have no trouble doing it right? Why give away money for something that is “so easy” to do.
Not only that but offering $150? are you kidding me? The person signing the 6 or 12 month lease is going to be forking over thousands of dollars to live in the building and you want to offer me $150? That hardly covers grocery costs for a week.
The point is, if you are going to market and promote a rewards program you need to make sure that:
- the reward program is feasible (It’s not easy to get someone to move into a building for 6-12 months)
- the reward is worth it ($150?….seriously?)
- the marketing collateral does not insult people (“easiest money I will ever make?”…don’t think so)
Otherwise, don’t bother trying to introduce a rewards program, it will fail.
Thanks for reading
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