The Online Marketing Trifecta; PPC, SEO, and Social Media
(can you identify the image? and no it’s not from Turkey) PPC PPC stands or pay-per-click, these are the ads […]
Marketing Strategy
What One Word or Phrase Would You Like to Rank for in Search Engines?
img source First off let me preface this question by mentioned that I have a very strong background in SEO
Taking Customers Away From Your Competitors
I’m a member of 24 hour fitness in San Francisco; I went to the usual 24 hr locaton that I
Are You Getting Feedback from Your Critics?
(photo was taken from a small yogurt shop in Santa Cruz) When I say critics I mean customers, users, clients,
Marketing Strategy
The Advertising Rule of 3, Does it Work?
Those of you familiar with advertising may be familiar with the rule of 3. This rule states that in order
Marketing Strategy
Atonement and Social Media, Is There a Misunderstanding?
I recently saw the film Atonement, the story of little girl who sees something she doesn’t understand. By not understanding
The Sphere of Influence, Are You Tapping In?
It’s not always easy to reach your target audience and this is true regardless of what market you are in.
Marketing Strategy
How Do You Define "Beta?" Is Your Company in Beta?
We have all heard the term “beta” and I’m not talking about the dreadful beta used in statistics or in
Marketing Strategy
Is Too Much Choice a Bad Thing?
Is giving your customers too much choice really a bad thing? Barry Schwartz a renowned psychologist explores the paradox of
How Do You Keep Your Personality Within the Company?
Let’s say you form a company with a few of your friends. You guys are easy going but get your