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Twittfaced Now Available on Amazon!

I’m excited to announce that Twittfaced is now available on Amazon.  Amazon says the book is currently out of stock because the book doesn’t come out for another few weeks but you can still order it now and have it delivered when the book is

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Lord Kelvin on Measurement

I wish I could say I found this quote myself but alas Dave Evans send it over to me via twitter as we were talking about…measurement and ROI.  It’s funny to think that the quote below is around 120 years old yet it’s still to

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The Gap and AKQA say: "ROI, What ROI!?"

Yesterday I wrote about what Oreo was doing in the social media and marketing space with their massive marketing budget.  Today I want to talk about the Gap.  The Gap has usually been pretty active in creating television campaigns but is turning largely to social

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