Information About The Book!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nibh sapien, aliquet tincidunt fringilla at, feugiat quis enim. Cras consequat, ipsum et posuere venenatis, nulla massa mattis eros, sed varius turpis quam sit amet purus. Vestibulum vehicula consectetur congue. Sed facilisis nisi in lectus convallis, porttitor hendrerit est consequat. Vivamus hendrerit, ante sed ornare molestie, tortor lorem suscipit tortor, id sodales mauris metus quis purus. Nulla egestas tellus eu enim consectetur, sit amet sagittis nisl eleifend. Mauris laoreet venenatis sem, lacinia mollis augue mollis ac. Nulla a neque a justo dignissim feugiat. Mauris rhoncus eros sit amet augue dictum fringilla. Nunc dictum lobortis convallis.


Aenean vulputate urna est, ac sollicitudin enim vulputate et. Vestibulum tempus lacinia consequat. Donec posuere enim mi, vel lobortis erat pulvinar nec. Duis felis purus, adipiscing sed dolor at, volutpat sagittis magna. Sed imperdiet scelerisque mauris, vulputate dictum augue egestas sit amet. Nullam sit amet eros non purus fermentum dapibus ac a mi. Curabitur id viverra nibh. Donec scelerisque vulputate nunc, non interdum orci. Morbi ut quam eleifend, placerat ipsum eget, iaculis arcu. Curabitur blandit consequat nulla. Praesent non pellentesque neque. Duis tortor purus, dignissim sit amet sagittis egestas, feugiat nec elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam pellentesque lectus nec arcu ullamcorper, a vulputate augue semper. Duis auctor velit in nisl scelerisque consectetur. Sed ornare quam diam, at placerat risus tristique at.


Vivamus vel facilisis ante, vel porttitor metus. Sed eu congue nibh. Fusce non diam ut enim pretium pellentesque. Vivamus quis euismod quam, non aliquet risus. Etiam ornare lorem sit amet gravida eleifend. Cras quis nibh pretium, pretium turpis consectetur, lobortis leo. Phasellus sed vestibulum metus, id vestibulum odio. Donec quis nisl ante. Fusce tristique sagittis erat ut bibendum.

Collection of Posts on Social Media ROI

Posted by on September 19, 2009


(yes, that’s a lot of beer)

I’ve written a lot about social media ROI lately so I decided to put together a list of some of my ROI articles in one place so that people can reference them if they need to.

The Gap and AKQA say:  “ROI, What ROI!?”

Talking about the failure of The Gap and AKQA to set up and establish any type of benchmark metrics to determine the success  of their campaign.  Has some great comments in there as well.

Metrics and Numbers You Should Know if You Want to Measure Social Media ROI

Pretty self-explanatory in the title.  Just tried to clarify a few things that companies should start paying attention to in order to make their life and their consultant’s life a little easier when it comes to measurement; by no means an exhaustive list.

ROI is About Making Money AND Strengthening Your Brand

A post to show the true meaning behind what ROI is and what it should accomplish.  Focusing on purely financial metrics can allow for brand cannibalization (as well as other things) so it’s important to not only look at the $ amount from an invest but ALSO how your investment strengthens the brand as a whole.

The Business Problems with Social Media ROI

A post that addresses what I feel are some of the business challenges preventing organizations from being able to track and measure their ROI.

Hope these 4 posts help provide some more insight into social media ROI.  I actually had 2 more that I wanted to mention here but for some reason the links to them aren’t working properly.  Enjoy!