I want to make a very important distinction for what ROI should include. ROI = (Gain from Investment – Cost of Investment) / Cost of Investment + Strengthening of the brand Many of you are familiar with just the first portion as a standard form
I’d love to have a follow up post to this on the technical problems with measuring social media ROI, so if you’d like to somehow contribute to that please let me know (since I’m not a very technical person). I’m not going to go over
I’ve received so many facebook, twitter, and email birthday messages that I decided to just give everyone a big thank you on here, so THANK YOU! I arrived in L.A. late on Thursday and spent all of Friday at Disneyland; have been having a great
Think about all of the possible marketing initiatives that a company can undertake. Everything from billboards to sponsoring events to social media campaigns to television commercials. What makes social media so unique when compared to the alternatives (ok there might be a few things). Before
(don’t ask about the picture, just admit it’s awesome!) I know what you’re thinking, “Hey doesn’t this idiot run a social media consultancy?” Yes I do, I’m playing devil’s advocate here so play along! Pretend you’re a social media consultant and I’m the CMO of
I think there are two types of social media professionals today: the social media motivational speakers and the social media strategists (or consultants). We need both, but they serve very different roles within the social media space and within organizations. The social media motivational speaker:
You guys all remember this video right? I recently found this video, just like the one above with the same music, but geared much more towards social media. What did you think of the vid?
I’ve been seeing a lot of reports from companies lately on the social media space. I just looked at the new Razorfish report “Fluent” in which they coin the new SIM score, Charlene Li just released a report recently on her Engagementdb site, Emarketer recently
This morning I woke up to find 35+ emails from Brody PR, a company that is apparently trying to help promote someone’s book. I don’t know whose book they are promoting and quite frankly I don’t really care at this point. The PR firm sent
Communication is one of the pillars of a successful organization. If an organization can’t communicate well within itself or with its clients, then that organization will die; it’s that simple. When you think about modern day communication and all the ways that we can get
