I’ve been involved in a few interesting discussions around the role of IT lately, specifically where does IT fit within social business? I’ve also been to a few prospect meetings where organizations were looking to deploy social tools and strategies to either interact with customers
Really, this has anything and everything to do with social business, enterprise 2.0, social media, social CRM, and every other term or category that is related. The question that oftentimes comes up is what is all of this “social” stuff really about? Reports are put
I get a handful of vendor briefings and demos every week. I do this because it’s always great to see what vendors are up to, it’s great for personal research, and it builds relationships. I can honestly say that I’m the space that I’m in
I ask this question at every client and prospect meeting and at every conference I speak at. The answer from the audience never changes. It’s a two-part question: “If I told you that many of your customers and prospects interacted and communicated in the social
I was on a panel discussion at the Sales 2.0 conference last week and one of the questions the moderator asked was around dashboards, in other words, if you could create your metrics and dashboards for social engagement; what would you track and why? It’s
I was at the Eye for Travel conference last week when I learned about something really interesting that Malaysia Airlines is doing with Facebook and their booking engine through their new app, MHbuddy. You can call this Social CRM or social media, it doesn’t matter,
Chess Media Group is going to be launching our “Optimal Play” newsletter within the next few days; it’s going to be the first newsletter on social business for decision makers and executives (at least the first that I know of). We’ve worked hard on formatting
This week is the Sales 2.0 conference (check the link in the sidebar) and the folks over at InsideView decided to put together a free workshop and panel all around social selling. For those of you not familiar with social selling, the concept is about
This is part five (and the final part) in a multi-part series on how Pennsylvania State University is implementing Enterprise 2.0. Part one covered the business drivers of Enterprise 2.0 for Penn State University, part two looked at change management issues around culture for Penn State University as well as
This is part four in a multi-part series on how Pennsylvania State University is implementing Enterprise 2.0. Part one covered the business drivers of Enterprise 2.0 for Penn State University, part two looked at change management issues around culture for Penn State University as well as where the push for
