I’ve been noticing a few common elements around organizations that are having trouble with adoption of enterprise 2.0 technologies. Adoption is oftentimes the greatest challenge that organizations are faced with. The first thing many people want to do is immediately find a solution. However,
The enterprise 2.0 conference in Boston is happening in just a few weeks and as usual I’m quite excited to attend to see colleagues, friends, and to learn about what other practitioners, brands, and vendors are up to in the enterprise collaboration industry. I will
Today’s post is written by my colleague Connie Chan, Principal and Co-Founder of Chess Media Group. Connie, a senior marketer with 15 years of marketing, management and consulting experience, loves to unlock the full potential of combining people, process and technologies to achieve high business
I’m having a very interesting debacle with United Airlines and Lufthansa. Long story short I flew to Slovenia on Lufthansa (a star alliance member). Somehow my 12k miles were added to a Lufthansa frequent flyer program instead of my United Mileage Plus program. After spending
I’m excited to announce that I will be writing a book on enterprise collaboration for McGraw Hill which will be out around July of 2012! The purpose of the book is to help guide executives and decisions makers who are responsible for these collaborative initiatives
Telling your customers you want to engage and collaborate with them and then marketing to them are two very different things. The concept of wanting to collaborate with customers sounds great and at first everyone nods their heads and says, “yes we want to do
If you want to know how your employees would feel about using collaborative tools…ask them. If you want to know if your employees will support an initiative to engage with customers via social media…ask them. If you want to know how employees are using social media at
I had an interesting dinner meeting with a prospect today about how they might use social media. They are a b2b subscription based publication and they were wondering if they should be in the space. I thought about it for a minute and resisted the temptation to
I’m a big fan of Linkedin, I use it several times a week and when I announce what I’m working on (which I will do within a few days) it will become even more clear why it’s been so useful to me. I have three
Social CRM means different things to different people. If you ask three people to explain social CRM chances are that you’ll get four different responses. The thing to remember is that all of this “social” stuff is about solving customer facing problems that address people’s
