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Guide to the Enterprise 2.0 Conference

Posted by on June 7, 2011

The enterprise 2.0 conference in Boston is happening in just a few weeks and as usual I’m quite excited to attend to see colleagues, friends, and to learn about what other practitioners, brands, and vendors are up to in the enterprise collaboration industry.  I will also be speaking with practitioners for my book on enterprise collaboration which will be published next year.  I will be arriving in Boston on Monday June 20th around 8pm and will be leaving early Thursday morning.  If you would like to set up some time to meet at the conference then please let me know.

I decided to put together what I consider to be the essential sessions to attend (or at leas the ones I would want to attend).  I’m not going to include keynote sessions here because there are no other sessions to chose from during those times.


11:30am- Enterprise failures and what we learn from them by Kevin Jones, strategist at NASA

I think that we spend too much time exploring success and strategies but we don’t spend enough time really looking at failures in the industry.  This session should really help organizations understand what failure looks like and how to avoid it.

1:15 pm- Online communities – A strategic imperative by Rachel Happe, principal at Community Roundtable

I did an event for Rachel last year and have had several conversations with her over the past few years.  Her approach to communities from a strategic perspective is something that every executive and decision maker needs to hear and understand.

2:30 pm- Intuit: Reinvigorating innovation by Roy Rosin, VP of innovation and general manager of Intuit Brainstorm

Intuit was one of the companies I did an in depth case study on and I had many conversations with Roy while putting it together.  Hearing their story is really something interesting and I think extremely valuable for organizations that are actually looking to make this happen within their firewall.

3:45 pm- Engaging and servicing B2B customers by Mike Fauscette (group VP at IDC), Laurie Buczek (enterprise marketing manager at Intel), and Mark Wallace (VP digital and social media at EDR)

I’ve known Mike for a few years and he always shares valuable insights and ideas.  While I don’t know Laurie and Mark I can safely say that Mike will definitely give you some food for though to take back to your organization, he’s been in the industry longer than most and is very knowledgeable.


11:30 am- Social Pangaea – Integrating enterprise conversations by Emilie Kopp, customer advocacy program manager at National Instruments

I really think this session sounds interesting and it will be quite interesting to learn how a large organization such as NI dealt with change management and corporate culture issues around collaboration.

1:15 pm- Who leads social business and what does leadership look like?  By Keri Pearlson (managing partner at KP partners), Jamie Papas (VP social media at AMP agency), Claire Flanagan (Director KM and enterprise social business collaboration strategy at CSC), and Luis Suarez (KMer, community builder and social computing evangelist at IBM)

I know almost everyone on this panel and not only is the topic of leadership one of the most important social business topics, but the panel who will be discussing leadership is just stellar.  Some of the worlds largest companies are present on this panel and it’s going to be interesting how they developed their collaborative and social strategies within their respective enterprises.

2:30 pm- A social architecture at scale: Dell by John Miles VP of IT at Dell

I think it will be very interesting to hear how an IT executive at such as large organization has dealt with both customer and employee collaboration and how it was made to scale.  John will be sharing best practices and learnings from Dell so this will be very relevant to any large enterprise interested in either employee or customer collaboration.

3:45-4:30 pm- Business leadership roundtable with Andrew McAfee OR Achieving greater efficiency with improved community & internal collaboration

There are a lot of people to list here so take a look at the program description on the E2.0 site for all the panelists and moderators.  It’s a toss up for me on these because I think they will both be great and the panelists in both sessions are top notch.  If you are more interested in the enterprise collaboration side of things then you might want to go for the second session.


8:30-9:30 am- Governance, compliance, and risk management in the social enterprise by John Pavolotsky of counsel Greenberg Traurig

Understanding governance, compliance, and risk are other key elements in developing a successful enterprise collaboration strategy.  This is really the only session I saw at E2.0 that will have a legal professional addressing these topics, hence it’s a must attend session for anyone and everyone interested in these topics.

9:45-10:45 am- Big data analytics for social media

Both the chief scientists from Jive and Lithium will be present which in and of itself is enough reason to want to go see this session then you throw in a Forrester analyst (Zach Hofer-Shall) and David Carr (editor The Brain Yard) and you really have a great session.  For anyone that is interested in data and analytics, this is going to be a must attend session!

11:00-11:45 am- Enterprise 2.0 Integration at Vanguard OR Enterprise social collaboration & innovation – strategy & implementation

All three sessions at this time slot should actually be quite interesting but personally the two that I would want to attend are the ons mentioned above.  It would be great to hear from Vanguard on how they actually implemented and integrated enterprise collaboration.  At the same time listening to the IT director from the American Hospital Association (Karthik Chakkarapani) would also be quite interesting.  Both sessions are going to discuss the strategic elements of enterprise collaboration

Unfortunately I won’t be attending the last day of the event but I hope you find this guide helpful.  Once again if you would like together at the event just let me know!

  • Hi, I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog!…..I”ll be checking in on a regularly now….Keep up the good work!

  • Great list of events. I hope there will be a detailed report on the outcome of this conference so that every one will get to know the topics shared here.

  • amazing) as always) its been a long time since i visited your site for the last time) now i can see that everything is still perfect) relief////

  • great) liked everything very much) keep it up
    and dont stop)

  • very interesting post) thanks a lot!

  • Great post! Thanks a lot.

  • Good post! Thanks.