Understanding Who You Are
(yes, that’s me at a party with my laptop and 2 marketing books) I’m not very detail oriented I’m not too keen on routines I don’t work well early in the morning I don’t like working for other people (as in a full time job)
Things to Read
LATEST ARTICLES
Do You Really Want More Companies Using Social Media?
At this point we are seeing tens of thousands (if not more) of businesses using tools such as facebook and twitter. Many of these larger businesses (such as dell) have around a dozen employees tweeting and engaging with people via social media. Sounds great right?
The Best Way to Stand Out
The best way to stand out is by being yourself. Don’t waste time trying to copy someone else. We all have different personalities, experiences, thoughts, and ideas that are unique specifically to us; so why try to be anything or anyone else? Don’t spend your
Taking Things Too Far with Social Media Blackmail
You may have heard of a little incident that happened at Blogher recently, someone tried to blackmail George Smith Jr. into giving away a free pair of Crocs in order to avoid a negative blog post/press. According to George, he was hanging out the Sheraton
Interview with Matt McGowan from Inciscive Media
I had the opportunity to ask Matt a few questions the other day via email. Not very personal I know, but hopefully we will get to meet in person at the SES San Jose event in August. Matt talked about the latest technology news and
Marketing is Not a Substitute for a Great Product or Service
At the core of any successful company is usually a great product. Behind a great product sits a great strategy and a great team of people that can execute on that strategy (among many other things). However, a great product (or service for that matter)
Setting the Record Straight on Social Media Time and Expectations
Tell me if you’ve heard one of the following phrases before: social media is free you only need to spend 30 minutes a day on social media social media doesn’t take that long just create a blog and a twitter account and start talking to
My Interview on Blog Talk Radio About Social Media ROI
(pic taken of me in China with…a blue thing) I had the pleasure of being the guest of Ty Downing and Tim Moore on Blog Talk Radio to discuss social media ROI. We only had around 15-20 mins so there was definitely stuff left out.
The Difference Between a Social Media Strategy and a Social Media Campaign
When someone talks about a social media strategy or a social media campaign; what are they talking about? Are they the same thing? Hopefully you said no. The two are definitely not the same thing. The terms social media campaign and social media strategy have
Ten Tips for Improving the Social Media Consultant and Client Relationship
If you’re a “social media consultant” working with clients then you are probably going to be able to relate with a few things in this post. The tough part about social media at this stage is that companies don’t know what they want and they
