(yes, that’s me at a party with my laptop and 2 marketing books)
- I’m not very detail oriented
- I’m not too keen on routines
- I don’t work well early in the morning
- I don’t like working for other people (as in a full time job)
- I can’t work 9-5
- I’m not good at staying organized
- I consider myself a leader
- I’m good at looking at the big picture and developing strategies
- I’m good at working with other people and building relationships
- My disorganization is my organization
- I work best on my own schedule
- I’m an idea guy
Why does any of this matter? It matters from a personal and from a business perspective.
Let’s start with the individual perspective:
As an individual you need to understand what you can do and where you can provide value. You also need to know where you fall short and where other people can help you. Success doesn’t come from being able to do everything well it comes from being able to do a specific amount of things better than everyone else. I know what I’m good at and I work hard at making sure I can do it better than anyone else. At the same time, I know where I need work and that’s where I ask for help. At the end of the day the point is, “know thyself.”
From a business perspective:
Are you a technology company or a business company? I can tell you that Mighty Mouth Media is a business company, whereas many other social media consultancies are technology companies. We don’t focus on building apps or designing web pages, we focus on understanding and integrating social media into a business to achieve clear business results. What sort of clients do you want to go after? What is your core competency? These (and many more) are all business questions that help you identify who and what your company is. Treat your company like a person, it can’t do everything (and shouldn’t). If you want to succeed you need to understand where you strong points are and kick ass in those areas, then you can start testing the waters and branching out into other things.
Do you know who you are? Do you know what/who your company is?
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