(yes, that’s me at a party with my laptop and 2 marketing books)
- I’m not very detail oriented
- I’m not too keen on routines
- I don’t work well early in the morning
- I don’t like working for other people (as in a full time job)
- I can’t work 9-5
- I’m not good at staying organized
- I consider myself a leader
- I’m good at looking at the big picture and developing strategies
- I’m good at working with other people and building relationships
- My disorganization is my organization
- I work best on my own schedule
- I’m an idea guy
Why does any of this matter? It matters from a personal and from a business perspective.
Let’s start with the individual perspective:
As an individual you need to understand what you can do and where you can provide value. You also need to know where you fall short and where other people can help you. Success doesn’t come from being able to do everything well it comes from being able to do a specific amount of things better than everyone else. I know what I’m good at and I work hard at making sure I can do it better than anyone else. At the same time, I know where I need work and that’s where I ask for help. At the end of the day the point is, “know thyself.”
From a business perspective:
Are you a technology company or a business company? I can tell you that Mighty Mouth Media is a business company, whereas many other social media consultancies are technology companies. We don’t focus on building apps or designing web pages, we focus on understanding and integrating social media into a business to achieve clear business results. What sort of clients do you want to go after? What is your core competency? These (and many more) are all business questions that help you identify who and what your company is. Treat your company like a person, it can’t do everything (and shouldn’t). If you want to succeed you need to understand where you strong points are and kick ass in those areas, then you can start testing the waters and branching out into other things.
Do you know who you are? Do you know what/who your company is?
Really good post Jacob.
Reminds me of a book I read many moons ago called.. “What Color is Your Parachute”?
You might like to know, I found your post/blog by way of my AllTop in one of my main Kawasaki Categories, so its ALL GOOD! Rock on J*M
~ Neil
knowing yourself is certainly key, well said. that's certainly true for my small business in second life. my clients come to me because of my reputation, so while i am an avatar, i still have my core beliefs and values and have to be true to those in order to succeed (for me anyway)
social networking like LinkedIn, facebook, and Twitter are great tools for my in-world business. there is not 100% crossover however. and that's the nature of second life. many people create their avatars as an escape from real life and don't want to go outside of second life. but in being an “estate” owner, i can't enjoy such anonymity because i can't walk away from my avatar. and it's not the reason i am in second life. second life is just another online venture where i can do freelance work (think of it like website hosting plus custom projects like building event venues and so on)
but there is a small group that do (relatively speaking) on things like facebook and twitter. i have not seen the same in LinkedIn however
well said on your identity, both personally and corporate wise =)
thanks for the comment, we've chatted a little bit on twitter an I'm still curious to hear about how you are able to drive sales/leads to your business and how you have actually made money through second life.
thanks for stopping by and i hope to hear more from you!
I'll start putting a post together that you can use anyway you like, or do a more formal interview if you want to email me questions (you have my email in your blog admin from my comment). lol, since we chirped, an old friend and former senior copywriter for Nike and Wired Magazine writer contacted me about trying to get my “brand” on the cover of Wired! That would be a long shot imo.
many people make money isl and I'll include more stats but here's some:
in july 2009 – 350 people cleared $2000 to $5000 USD that month and 600 did $1000 to $2000 USD. that only counts USD via Linden transactions (the in-world currency) and not Paypal, Paypal is used by more than half the estate owners for monthly tier payments. a tier payment is simply a subscription. my subscription is $2,920 per month, and hopefully, i make more than that in the land i “sell”
typically about two million USD changes hands each day isl
http://s3.amazonaws.com/static-secondlife-com/r…
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