When someone talks about a social media strategy or a social media campaign; what are they talking about? Are they the same thing? Hopefully you said no. The two are definitely not the same thing. The terms social media campaign and social media strategy have
If you’re a “social media consultant” working with clients then you are probably going to be able to relate with a few things in this post. The tough part about social media at this stage is that companies don’t know what they want and they
I wrote a guest post for Liz Strauss on using social media to help enhance the sales process, here’s a snippet: “Nowadays we are really starting to realize and see how social media can be integrated into various business processes and departments. One of the
This is a follow up post to one I did a few weeks ago on people that I think you should follow online that you probably don’t know about. The last post was actually very popular so I thought I’d give it another shot. Let’s
(Gotta love Christopher Walken) This might sound like a bit of a rant (because at some level it is) but just stay with me on this. Just because you know how to use social media tools does not make you a social media consultant. So,
Yesterday I wrote a post for marketing profs entitled, “Forget Social Media ROI, What About Marketing Accountability?” If you haven’t read it yet please do, here’s a brief snippet: “There has been a lot of much needed discussion around social media ROI but I think
On July 8th I’m hosting an event with Adam Jackson over at the Zannel headquarters in San Francisco. The event is going to be focused on twitter and micro-blogging (as you probably guessed from the title of this post). If you have ever wanted to
I’m going to make a bold statement which is in essence in the title of this post, if it weren’t for negative experiences and feedback then new customer engagement models would NOT exist (or perhaps would take MUCH longer to adopt). So what does this
Part of what a lot of companies are looking for in the social media space is to be able to integrate social media into their existing marketing efforts. Before this can happen the company really needs to understand what their current marketing efforts. I know
The amount of time that people are spending watching online videos is increasing, as is the amount of videos that are being created online. When most people think of online video they think of site such as youtube, metacafe, viddler, vimeo, etc. which are all
