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Why Go Daddy Doesn't Get It

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Why Competition is a Good Thing

Many organizations around the world fear competition. They are scared that another bigger badder organization is going to come along that can offer the same features and benefits but will offer them: quicker, cheaper, with more customization, with better customer service, etc. Competition is actually

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Targeted Advertising Works

With Valentine’s day just around the corner retailers are scrambling to send out as many ads as they can. Recently, I received an e-mail from ProFlowers advertising their wonderful flower bouquets. There was something different about this advertisement though; the e-mail appeared to have been

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The Marketing Shift

There was a time, years ago, when marketers believed that targeting the masses was the most effective strategy. Large brand name companies spent millions of dollars to spam the world, and it worked. A company would advertise to millions and millions of people in hopes

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10 Leadership Trends in Business

The Center for Creative Leadership asked 247 executives about the trends in leadership. These are the 10 trends; to read the full document click on the link above. The Rise of Complex Challenges Current challenges are more complex than they were just 5 years ago

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15 Ways to Market Yourself on Linkedin

Many people don’t realize how powerful Linkedin really is. Linkedin is a great marketing tool for any company or individual. Recently Gary Kelly the CEO of Southwest Airlines, asked a question about how an airline can make people more productive. Well of course I jumped

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Milk Tea and Marketing

Down the street from my apartment there is a small Indian restaurant called Chutney that is usually packed with people. There are a few other Indian restaurants near by as well, all serving similar food at similar prices. So what makes the restaurant down the

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Presidents are Marketers Too!

A good president should also be a good marketer, and a good marketer knows how to convert people into participants. So which presidential candidate’s website is poised for better conversion? I will take a look at the websites of three presidential candidates and examine the

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