Two Examples of Companies Measuring Social Media ROI
I wanted to share 2 examples of companies that have been able to share a very clear ROI from their […]
social media roi
Lord Kelvin on Measurement
I wish I could say I found this quote myself but alas Dave Evans send it over to me via
Collection of Posts on Social Media ROI
(yes, that’s a lot of beer) I’ve written a lot about social media ROI lately so I decided to put
The Gap and AKQA say: "ROI, What ROI!?"
Yesterday I wrote about what Oreo was doing in the social media and marketing space with their massive marketing budget.
ROI is About Making Money AND Strengthening Your Brand
I want to make a very important distinction for what ROI should include. ROI = (Gain from Investment – Cost
The Business Problems With Social Media ROI
I’d love to have a follow up post to this on the technical problems with measuring social media ROI, so
Marketing Accountability: Are You Trying to Measure Abstract Objectives?
Yesterday I wrote a post for marketing profs entitled, “Forget Social Media ROI, What About Marketing Accountability?” If you haven’t
Social Media ROI and Impact for Adobe
Olivier Blanchard (the brand builder) has been rocking out on social media ROI lately with some some awesome content. One
Why Don't You Just Ask Them?
The shortest distance between 2 points has always been and will always be a straight line. Translated into business this
Customer Value and Social Media ROI
I just wrote a post for Marketing Profs on the importance of understanding the value of your customers, here’s a