Measurement and Metrics or People and Relationships?
I was on a panel discussion at the Sales 2.0 conference last week and one of the questions the moderator […]
Social Media Marketing ROI and Accountability
The ROI of ROI: Does ROI Always Make Sense?
When I go into meetings there’s one question I love to ask when it comes down to social customer initiatives.
Most Popular Posts of 2009
I’ve always been wanting to do a monthly series on the top blog posts so I’m going to make this
Join Me Tomorrow on Hashtag Social Media to Talk About ROI
Tomorrow I’m hosting the Hashtag Social Media conversation and it’s going to be all about ROI in the social media
The Technology Problems With Social Media ROI
A few weeks ago I wrote about some of the business problems or challenges that exist with social media ROI.
Article for MediaPost: Is Social Media Justified Without ROI?
I had the opportunity to write an article for MediaPost yesterday titled: “Is the Promise of Social Media Enough? What
Building Better Businesses by Tearing Them Down First
(image from Shutterstock) When you really start to think about social media and start to listen in to what “consultants”
The Importance of a Social Media ROI Diagnostic
I’m going to be going much more in depth with social media ROI in the coming months so I’m hoping
Enterprise Social Media Management
(yes, that is the enterprise from star trek…get it?) Update: edited to remove company names to avoid any misunderstanding I’m
You Have Social Media ROI, Now What?
(image from Shutterstock) The conversations around social media ROI are getting more and more attention; which is great. I’m hoping