Social Media Marketing isn't Customer Collaboration
Telling your customers you want to engage and collaborate with them and then marketing to them are two very different […]
Collaboration, Social Business, Social Media Marketing
Social Business
Ask Your Customers and Ask Your Employees!
If you want to know how your employees would feel about using collaborative tools…ask them. If you want to know
Do You Need a Business Case for Social Media?
I had an interesting dinner meeting with a prospect today about how they might use social media. They are a
That Special Something
One of the few things that we hear about when discussing enterprise social software or collaboration is “that special something”
The Dangers of Doing What Works
Why is it that in the enterprise 2.0 and social CRM (and probably many other) spaces that we always try
The Adaptive Social Business Strategy (Framework)
I’m excited to share what Chess Media Group has been working on. We call it our Adaptive Social Business Strategy
Anyone Can Deploy Social Business Tools Without IT: Is That Good or Bad?
I’ve been involved in a few interesting discussions around the role of IT lately, specifically where does IT fit within
What Social Business is Really All About
Really, this has anything and everything to do with social business, enterprise 2.0, social media, social CRM, and every other
Social Business
The Most Important Question to Ask Executives on Social Media Investment
I ask this question at every client and prospect meeting and at every conference I speak at. The answer from
Measurement and Metrics or People and Relationships?
I was on a panel discussion at the Sales 2.0 conference last week and one of the questions the moderator