What it Takes to Get Somewhere
I go to the gym everyday (yes that’s right) but when I go I have a few options to get […]
Social Media Marketing ROI and Accountability
Two Examples of Companies Measuring Social Media ROI
I wanted to share 2 examples of companies that have been able to share a very clear ROI from their
If You Make Money on Accident is it Still ROI?
Allow me to explain using this site as an example. When I started this blog I wanted to share my
Lord Kelvin on Measurement
I wish I could say I found this quote myself but alas Dave Evans send it over to me via
Collection of Posts on Social Media ROI
(yes, that’s a lot of beer) I’ve written a lot about social media ROI lately so I decided to put
The Gap and AKQA say: "ROI, What ROI!?"
Yesterday I wrote about what Oreo was doing in the social media and marketing space with their massive marketing budget.
The New Oreo Marketing and Social Media Campaign, Smart Move?
Our beloved cookie with frosting filled center has recently launched a social media campaign. Oreo has paid for Donald Trump,
Metrics and Numbers You Should Know if You Want to Measure Social Media ROI
In a previous post I talked the importance of understanding that ROI is not only about a financial return but
ROI is About Making Money AND Strengthening Your Brand
I want to make a very important distinction for what ROI should include. ROI = (Gain from Investment – Cost
The Business Problems With Social Media ROI
I’d love to have a follow up post to this on the technical problems with measuring social media ROI, so