I go to the gym everyday (yes that’s right) but when I go I have a few options to get there. I can walk, take a bus, flag down a cab, take a zip car, etc. I always choose walking (around a mile) because that’s what works for me. If I want to go to Italy I can either walk and then swim there, fly, or take a boat. You can save money and walk/swim but it will take you quite a while and will probably kill you.
The same analogy applies for business. You need to understand where you’re trying to take your company and what it’s going to take to get there. In social media you can tinker around a few social media platforms for free, you can develop a full strategy, or you can incorporate everything and then add a measurement/ROI component beneath all of that. If you really want to take your business to the next level with social media and accountability then it’s going to take time and it’s going to take money.
I can give you a few quick tips on how to use twitter or give you a list of best practices to follow on facebook but is that where you want to go with your company? Really understanding and getting at social media ROI is not going to be an easy or an overnight task. There are going to be several technology and business challenges which we are going to have to overcome and we are going to have to develop business and technology solutions to lay the ROI foundation. Again, is this where you want to take your company? If so, then we should be talking.
Be realistic with where you want to take your company and what it’s going to take to get there.
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