The Most Important Question to Ask Executives on Social Media Investment
I ask this question at every client and prospect meeting and at every conference I speak at. The answer from […]
Social Business
social media roi
Measurement and Metrics or People and Relationships?
I was on a panel discussion at the Sales 2.0 conference last week and one of the questions the moderator
Events
My Presentation on Social Media ROI
If you missed my keynote presentation on social media ROI from this afternoon during social media tools week, I put
Doing a Keynote on Social Media ROI for Tools Week
From November 16-21st the folks over at the social media academy are hosting an online conference called “tools week.” The
Join Me Tomorrow on Hashtag Social Media to Talk About ROI
Tomorrow I’m hosting the Hashtag Social Media conversation and it’s going to be all about ROI in the social media
The Technology Problems With Social Media ROI
A few weeks ago I wrote about some of the business problems or challenges that exist with social media ROI.
Article for MediaPost: Is Social Media Justified Without ROI?
I had the opportunity to write an article for MediaPost yesterday titled: “Is the Promise of Social Media Enough? What
Building Better Businesses by Tearing Them Down First
(image from Shutterstock) When you really start to think about social media and start to listen in to what “consultants”
You Have Social Media ROI, Now What?
(image from Shutterstock) The conversations around social media ROI are getting more and more attention; which is great. I’m hoping
What it Takes to Get Somewhere
I go to the gym everyday (yes that’s right) but when I go I have a few options to get