Social Media Marketing isn't Customer Collaboration
Telling your customers you want to engage and collaborate with them and then marketing to them are two very different […]
Collaboration, Social Business, Social Media Marketing
Social Media Marketing
2010 Consumer New Media Study by Cone
Earlier this month Cone released the results of their study on how consumers are using new media tools. Cone conducted an
Social CRM, Social Media Marketing
New Oldspice Campaign: Social Media or Social CRM?
Hello ladies! (this is only funny if you have seen the Oldspice commercials, otherwise this is a bit awkward for
Social Media is a Unique Business Decision
Think about all of the possible marketing initiatives that a company can undertake. Everything from billboards to sponsoring events to
Are Social Media Reports Doing More Harm Than Good?
I’ve been seeing a lot of reports from companies lately on the social media space. I just looked at the
How to Argue for Social Media
I was speaking with my friend and colleague Tyler Willis today about social media and he made a good point
Social Media Maketing Vs Web 2.0 Marketing, BusinessWeek's Big Mistake
A few days ago I wrote about a new group I created on the Businessweek Exchange platform called “social media
Web 2.0 is a Result of Social Interaction not Technology or Marketing
To be fair the idea for this post actually came from someone who commented on my blog (or whose comment
Are You Trying to Market a Product Through Social Media?
First off, many of you have requested guest posts but have not given me your contact info, meaning I have
Relationships, The Most Important Thing in Marketing
First of all, exciting news. I was selected to contribute to Online Marketing Connect, which is a site for marketing