First off, many of you have requested guest posts but have not given me your contact info, meaning I have no idea how to get the post to you. Please email me with your topic so that I can write something and send it to you (email is jacobmorgan8[at]gmail[dot][com]).
I wrote a guest post for one of my readers, Eric, over at Atlanta Click Advisor. The post was designed to give some insight into how someone with a relatively low budget could use social media to market a particular product or service, for example a book.
I have included the intro below, but to read the whole post on “How To Market Your Product Through Social Media” please visit Eric’s site, I’m sure you will find his content informative and insightful.
When trying to market something such as a book, social media can really be a powerful marketing tool. Social media is going to allow for something much more powerful then a PPC campaign, it’s going to allow for the author to build a relationship with the reader. There are several great examples of how authors have used social media to further market their books, take for example the best selling book by Dan and Chip Heath called “Made to Stick.” This duo created a very popular blog based on their book that receives around 1 million views each month (according to Quantcast). Rohit Bhargava from Ogilvy also created a site for his new book “Personality not Included,” that has also been doing quite well. The point is that social media is a great way to market a book while building relationships with your readers. Not only that, but social media doesn’t have a direct cost associated with it, yes, you do have to spend your time to make it work but you don’t have to budget a direct amount like you do with something like Adwords.
So what are some ways you can market your book online using social media?
…continue on to the full post on How to Market a Product Through Social Media
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