Wall Street Journal Article on Social Media Misses the Point
This morning the Wall Street Journal published an article entitled “Use Social Media to Bond With Customers“by Kelly K. Spors. […]
Social Media Marketing
Marketing Strategy
Atonement and Social Media, Is There a Misunderstanding?
I recently saw the film Atonement, the story of little girl who sees something she doesn’t understand. By not understanding
Social Media, Social Networking, Web 2.0…WTF?
Are you using social media platforms to social network? Or, are you using social media platforms for social media marketing?
Social Media is Not a Marketing Tool; It Is a Way of Life
Marketers are getting so excited over the emergence of this new marketing tool (or medium) known as social media. All
Social Media Marketing
The “Verticalization” of Social Media and the Two-Sided Trick Coin
Recently, the folks at Pandemic Labs asked me to write a guest article on social media. The article can be