Three Ways to Use Linkedin for Social Sales
I’m a big fan of Linkedin, I use it several times a week and when I announce what I’m working […]
Social CRM
Social Business, Social CRM
The Four Social Customer Engagement Scenarios
The Chess and Metz team have put together a visual to help organizations understand what we believe to be the
Social Business, Social CRM
Multiple Perspectives on Social CRM: The Consultant, Analyst, Vendor, and Client
If you put a consultant, an analyst, a vendor, and an end user client together in the same room and
The Many Faces of Social CRM
I thought it would be very interesting to look at how other people in the world are talking about, describing,
Gartner Magic Quadrant for Internal Social Sotware 2010: Valuable or Not?
Gartner recently released their Magic Quandrant report for internal social software vendors. The below images are courtesy of Read Write
Events, Social CRM
From Fans and Followers to Customers and Advocates: A Social CRM Presentation at Blog World
A few days ago Brent Leary and I presented the first ever Social Customer Relationships Management (Social CRM) session at
An Algorithmic Versus a Heuristic Business Approach (to Customer Engagement)
I’ve been reading Dan Pink’s book, “Drive,” and while I’m only 50 or so pages in, I can say that
An Open Letter to CRM and Social Media People
Over the past few months (and perhaps more so over the past few weeks) I’ve noticed a growing tension between
Business Problems that Social CRM Helps Organizations Solve
(White to move and Mate in 2, can you figure out the answer?) There’s been a lot of talk about
Would You Pay More for Excellent Customer Service?
A key tenant in Social CRM has always been around providing users with a better experience. In addition to delivering