Traditional Customer Service Costs: A Redux
Connie Chan, Principal of Chess Media Group, is guest posting today. Remember the days when we picked up the phone […]
Marketing Strategy
The Importance of Stories
A few weeks ago I attended the Social Networking World Forum in Santa Clara. If anything, the event was worth
Social Media is Not for the Weak and When Brands Should Ignore Their Customers
I came across two posts today that I wanted to share with you. The first one is by Al Ries
Chess and Business
If you have been a reader of this blog for a while then you know that I’m a chess lover.
Re-Inventing; A Lesson from Cirque Du Soleil
When most people think of a circus they think of elephants, jugglers, tight-rope walkers, and trapeze artists (and probably a
Marketing is Not a Substitute for a Great Product or Service
At the core of any successful company is usually a great product. Behind a great product sits a great strategy
Marketing Accountability: Are You Trying to Measure Abstract Objectives?
Yesterday I wrote a post for marketing profs entitled, “Forget Social Media ROI, What About Marketing Accountability?” If you haven’t
What You See Versus What Your Customers See, Dominos WTF!
I found this on Digg a few weeks ago and thought it’s a great example of what I’m referring to.
Business Vocabulary You Should Know
With all of the new social media and marketing terms floating around the web it’s easy to lose track of
Marketing Strategy
Change Needed?
by Tom Vanlerberghe “Companies are always changing.” Sounds pretty obvious right? But how come a lot of companies make the