My Presentation on Social Media ROI
If you missed my keynote presentation on social media ROI from this afternoon during social media tools week, I put it up on slideshare. It’s also embedded below: Social Media ROI Presentation
Things to Read
LATEST ARTICLES
The Players Vs the Game
We’ve all heard the saying right? “Don’t hate the player, hate the game.” Usually this phrase in uttered in a different context (I hope you know what I’m talking about) but just work with me on this. Try to look at this from a social
Doing a Keynote on Social Media ROI for Tools Week
From November 16-21st the folks over at the social media academy are hosting an online conference called “tools week.” The conference is bringing together folks from various aspects of the social media space to address things such as best practices, strategies, and measurement. The entire
2009 Interactive Budgets are Under 30 Million
Recently Forrester released a report estimating the 2009 interactive budgets for various industries, the estimate puts the total interactive budget at under $30 million. Take a moment to look at the graph below. There are a few things to note form this graph: Consumer goods
Social Media is Not for the Weak and When Brands Should Ignore Their Customers
I came across two posts today that I wanted to share with you. The first one is by Al Ries called “Social Media Not the Answer for Weak Brands,” and the second post is called “When Big Brands SHOULDN’T Listen to Their Customers.” Both of
On the Internet
The internet is really a funny place isn’t it? Where else can you find your next spouse while simultaneously looking at images of funny cats? The internet is pretty amazing and when used properly it can help you in an infinite number ways, however the
Becoming a Brain Merchant and the Importance of Business Travel
My girlfriend Kacie emailed me an interesting story by Jack London called “What Life Means to Me.” If you haven’t read it yet then I highly recommend you do so. I’m not going to review or interpret the story but I did want to call
Join Me Tomorrow on Hashtag Social Media to Talk About ROI
Tomorrow I’m hosting the Hashtag Social Media conversation and it’s going to be all about ROI in the social media space. Previous hosts of the event include Brian Solis, Jason Falls, Aaron Strout, and Scott Monty; so I’m really thrilled to be a part of
World's Greatest Soda Shop!
John Nese is passionate about soda, his customers, and his suppliers. Imagine walking into a soda shop that sells over 500 different types of soda from all over the world. No, I’m not talking about things like Coke or Sprite; I’m talking about real sodas,
Chess and Business
If you have been a reader of this blog for a while then you know that I’m a chess lover. In fact, I named my company Chess Media Group after my passion and interest for chess. I have always applied chess concepts and principles to
