Social Media as a "Just in Case" Strategy
Do you have any type of insurance? Medical, dental, home, and car perhaps? Why? You own insurance so that in […]
social media strategy
Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Boston!
Myself and Olivier Blanchard are in the running to present at the Enterprise 2.0 Conference in Boston. Our topic is
The Social Business Process
Over at Chess Media Group we’ve brainstorming steps that companies and consultancies need to take together in order to really
There's More to Social Business Than Twitter and Facebook
Call it Enterprise 2.0 or social business, the semantics don’t really matter here. The point is that we are seeing
Social Media Marketing
Focus on Strategies Before Campaigns (Video)
Video embedded below so if you’re reading in RSS you may have to click to my site to see it.
Setting the Record Straight on Social Media Time and Expectations
Tell me if you’ve heard one of the following phrases before: social media is free you only need to spend
The Difference Between a Social Media Strategy and a Social Media Campaign
When someone talks about a social media strategy or a social media campaign; what are they talking about? Are they
Characteristics of a Social Media Strategist
A few days ago I wrote a post about how past success is not a good metric for future success.
Social Media Marketing
Social Media and Improvisation, a Lesson from Jimmy Page
Have you ever listened to a particular song by a band and then seen that band perform the song live?
Questions You Should Ask While Creating a Social Media Strategy
We all hear about social media strategies and how companies need to engage with customers and build relationships. But it’s