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Primed To Preform – The Science Behind Building a Legendary Workplace Culture
Lindsay McGregor is the co-founder and CEO at Vega Factor, a company that helps organizations build high-performing, adaptive cultures. She is also the co-author of a New York Times Best Seller, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation. Lindsay received her B.A. from Princeton University and an MBA from Harvard, and has worked with Fortune 500 companies, nonprofits, and universities. She started her career working in strategy and found that one question often popped up.. “Do we have the culture to pull off the strategy?” Many companies would chose small, incremental improvements in their culture. She found that it was difficult to convince companies that big culture changes could really impact their performance and bottom line. […]