Have you ever thought about some of the products you use?  If you really think about, most products are actually quite simple in nature.  If you are looking to start a company or build a product, start very simple, start from the basic idea and then build.

Here are a few products/companies boiled down to their basic idea:

  • coke is a billion dollar company that sells sugar water
  • craigslist is a site that lets you buy and sell stuff
  • the ipod is a product that let’s you listen to music anywhere you go
  • photoshop is a product that let’s you mess around with images
  • twitter is a site that let’s you tell people what you’re up to
  • windows is a platform to run your computer
  • mozilla is a tool that let’s you view the web
  • skype is a way to talk to people through your computer
  • techcrunch is a blog about technology
  • linkedin is tool to meet business professionals online
  • google is a search engine that let’s you find stuff online by typing words into a box

Yes, these companies, products are pretty advanced on the back end (eh, some of them are), but they all started with a simple basic idea that was built upon.  Notice how I was able to describe the basic idea of these companies/products in just a sentence?  If if takes you a paragraph to describe your basic idea then it’s not basic enough.

What’s your basic idea?  What other companies/products can you boil down to just a basic idea?

thanks for reading

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