Marketers are getting so excited over the emergence of this new marketing tool (or medium) known as social media. All marketers have to do is join Youtube, Digg, and Twitter; add a bunch of friends, and start shoveling content at them…right? Wrong, on several accounts;
There are some great events coming up in the next 10 days that I am going to be attending, and one event that I am going to be hosting. Click on the links for more info. Thursday, March 20, 2008 8:30 am Breakfast with Jeff
I am an avid user and experimenter of all things related to social media and social media marketing. Recently I have come across a few tools which I think are beneficial to any StumbleUpon or Digg user and I wanted to share them with you.
Jeremiah Owyang recently put up his findings for online community best practices. The presentation can be viewed below. Jeremiah outlines a 4-step approach to the “groundswell,” which is defined as the new trend of getting information through technology (such as twitter, blogs, etc) as opposed
The Google Quality Rater Guideline have been leaked on the net, and here they are 🙂 This document is a gold mine because now SEOs will be able to understand what Google considers relevant content or spam content. For a good explanation of why internal
Guy Kawasaki recently launched alltop.com, a valuable resource for anyone looking for…well pretty much anything. The site is divided up into categories; you click on a category and get a list of the most influential bloggers in that category. You can then roll over their
Steve Rubel’s latest blog post provides a few examples of how companies are asking for feedback on their advertisements (this picture is from his blog). The examples Steve points out are AOL and CNET. When you come across an ad, you have the option to
Yesterday I was waiting at an intersection for the light to turn green so I could cross the street. There were not many cars around at that time. Diagonally across the street, there was another group of people also waiting to cross. Everyone was looking
We’ve all had to create THAT case study. You know the one I’m talking about; it’s the case study you were asked to make in order to justify the companies most recent work. It’s the case study that talks about generating a few extra thousand
Recently, the folks at Pandemic Labs asked me to write a guest article on social media. The article can be found below. The “Verticalization” of Social Media and the Two-Sided Trick Coin By: Jacob Morgan As marketers and spammers (granted they are not the same,
