Things to Read

LATEST ARTICLES

Everything You Do Is Marketing

Marketing is no longer a position that you fill at a company.  Marketing is not a television commercial or a radio advertisement.  Marketing is not a piece of collateral you send off to reporters, bloggers, or journalists.  Marketing is everything you do and every interaction

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Pitch Me? Strike Out!

I find it fascinating that marketing folks still spam pitch me (and other bloggers). I mean we’re talking about people with fancy titles like “VP of Marketing” or “Director of Marketing” who go online, copy and paste their pitch and then hit send. Now, how

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Some of My Favorite Recent Posts

I just came back from Lake Tahoe where I tried to relax and take my mind off of work. I actually did spend some time reading though, and wanted to share a few useful tidbits of information that I have found while poking around on

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