Several of today’s popular brands have become “super” brands. That is, their branding has gone beyond just what their product offers and the brand has actually become a part of our everyday life or our everyday speak. For example: If you can’t find something just
Scarcity is an interesting and powerful concept. Check out this post from Seth Godin’s blog regarding scarcity. I do think that there is line you should draw on exactly how scarce your product is. The Apple Iphone is a bit scarce, but at the same
According to a recent report by Petsky and Prunier (an investment bank), VCs and investors have dropped around in 1.5 billion dollars into social networks and $760 million in ad networks. Not bad eh? The hottest space within social media appears to be user generated
A lot of conversations are taking place on line via twitter, facebook, blogs, seismic, etc. With the inherent addition of conversation tools and the addition of conversation starters, the value added to the end user slowly begins to dwindle. The amount of noise begins to
Has anyone else noticed a huge spike in useless facebook apps? I logged into facebook today and had several “notifications” telling me someone is challenging me to a quiz, someone else wants to cure facebook, and someone else wants to name their first born child
Mahalo helmsman Jason Calacanis announced yesterday that he is going to give up the blogging game cold turkey. That’s right, he’s throwing in the towel. According to Jason Calacanis: “It’s with a heavy heart, and much consideration, that today I would like to announce my
For those of you who haven’t heard yet, buying an iphone right now is about as useless as carrying around a notepad in your pocket. Why? Because Apple is having trouble activating the phones. Apparently something is going on wit the itunes servers that is
The tech industry has been abuzz as of late, thanks to Yahoo’s announcement of BOSS a.k.a. Build Your Own Search Service. The catch is that the custom search engines have to be built on top of the current Yahoo system. The way it works is
The Reciprocators These are the guys like Robert Scoble who just reciprocate all follower requests they get. Now, the problem with this is you don’t really know who you are following. If 20,000 people decide to follow me that’s great but do I have to
In case you forgot, this Friday, Apple is officially debuting it’s new vacuum cleaner…I mean iphone. I haven’t owned an iphone yet, but I’ll be honest with you guys, I’m seriously considering the new one. Currently I’m stuck with the first model Samsung Blackjack, not
