SEO is a topic that is usually on the minds of most companies and individuals. Everyone is always trying to figure out how to drive more traffic to their site. A company usually has to jump through several hurdles to get anything implemented and that
If you haven’t heard yet President Elect Obama is going to be delivering a weekly address on youtube in an effort to make the government a bit more transparent. Of course, Obama also wants to continue to reach a wider audience and since more and
I came across an article from the blog council today which talked about an interesting report released by the economist intelligence unit. The report explains that 80% of companies out there believe that social media or “web 2.0” has the potential to increase company revenue.
You may be familiar with a new film that’s coming out by 20th Century Fox Called “The Day the Earth Stood Still.” Here is a brief synopsis of the film: “In the film, a renowned scientist (Jennifer Connelly) finds herself face to face with an
I was reading Mitch Joel’s blog the other day and he had a link to an article that I wanted to share with you. The article was posted on Mediabuyplanner and is titled: “Marketers Still Face Steep Web 2.0 Learning Curve.” I’m not too shocked
We all keep hearing about the ROI from social media and how difficult it is to actually measure the results from social media campaigns. It’s true, tracking the overall ROI from social media is not entirely possible since there is a large qualitative and not
Social Media and SEO can be a very powerful combination when used together. A lot of companies and individuals usually focus on one or the other, that’s a mistake. SEO is basically the process of “getting found” in search engines. Type my name “Jacob Morgan”
There’s always a lot of debate around the question of “what department does social media marketing fall under?” Some say marketing, some say PR, some say product, and others say advertising/sales. In fact, social media can probably fall under many more departments. Companies are always
This is a follow up post to yesterday’s “How do You Repair a Negative Online Presence?” A lot of marketers think that achieving a positive online presence means that their job is done. Not true, a positive online presence is only half the battle, you
Yesterday I talked about some of the free tools you could use to monitor your online brand/reputation. Today I want to talk about what to do when you find out that someone is bashing you or your company. Let’s say you’re using google alerts or
