An impressive new visual search technology called ViPR is going to allow people with an iphone to take pictures of photos, movies, books, or cds. The photo will then be sent to a sever and information will be relayed to the user along with links to online videos and iTunes music store. Wow! All of this is supposed to happen by June according to the article on Gizmodo.
The trend toward ubiquitous search is continuing. Now, more than ever, it is crucial to have an online presence. Don’t make it difficult for anyone to find you. What if I could take a picture of a pair of jeans and then be directed to an online store which shows me the best prices? What if I could take a picture of a new laptop that I want to buy and then be directed to a resource which shows me all of the lowest laptop prices?
How are you making it easier for your customers to find you?
The video below shows the ViPR technology in action.
What are your thoughts on this new technology? How would you use it?