Today’s leaders face more challenges than ever before. Over the last two years, we’ve dealt with numerous challenges of the pandemic and the resulting issues. And even after the pandemic is over, we’ll face new challenges.
Steve Preston, president and CEO of Goodwill Industries International, has led numerous companies through crises. He knows the importance of solid leadership during challenging times. Here are his three pieces of advice for leading during a crisis:
- Know your mission. Clearly state what your organization is trying to achieve and use that mission as a rallying cry for your people. Lean into your mission and turn it into your true north to give you and your people a sense of direction. People are scared and confused during challenging times and need guidance more than ever.
- Diagnose the problems. Push aside the distractions and tangential issues to narrow down the biggest issue facing your organization. Decide how you will address the most significant problems and be rigorous in following through to fulfill your mission.
- Keep employees engaged. Amidst chaos and uncertainty, employees want to feel connected and know their role. Infuse purpose into the organization and keep your employees informed and engaged. People want to be part of something great; by giving them opportunities to get involved, you’ll see them rise up and help the organization and the community.
It’s during challenging times that people need strong leadership the most. Steve’s advice can help leaders during the pandemic and beyond to lead during whatever crisis comes their way.
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