The Social Media Marketing Mix
Many of you may remember the marketing mix from your intro to marketing course back in college, but just in […]
social media strategy
How to Avoid the Social Media “House of Leaves”
“House of Leaves” is a book based on the famous Winchester House in San Jose. Those of you not familiar
The Social Media Expert, Who is He?
Who do you consider to be a social media expert and why? There are a lot of people out there
Wall Street Journal Article on Social Media Misses the Point
This morning the Wall Street Journal published an article entitled “Use Social Media to Bond With Customers“by Kelly K. Spors.
Blogging Strategy Vs Social Media Strategy
It is one thing to say you are going to start a blog. It is an entirely different thing to