Information About The Book!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nibh sapien, aliquet tincidunt fringilla at, feugiat quis enim. Cras consequat, ipsum et posuere venenatis, nulla massa mattis eros, sed varius turpis quam sit amet purus. Vestibulum vehicula consectetur congue. Sed facilisis nisi in lectus convallis, porttitor hendrerit est consequat. Vivamus hendrerit, ante sed ornare molestie, tortor lorem suscipit tortor, id sodales mauris metus quis purus. Nulla egestas tellus eu enim consectetur, sit amet sagittis nisl eleifend. Mauris laoreet venenatis sem, lacinia mollis augue mollis ac. Nulla a neque a justo dignissim feugiat. Mauris rhoncus eros sit amet augue dictum fringilla. Nunc dictum lobortis convallis.


Aenean vulputate urna est, ac sollicitudin enim vulputate et. Vestibulum tempus lacinia consequat. Donec posuere enim mi, vel lobortis erat pulvinar nec. Duis felis purus, adipiscing sed dolor at, volutpat sagittis magna. Sed imperdiet scelerisque mauris, vulputate dictum augue egestas sit amet. Nullam sit amet eros non purus fermentum dapibus ac a mi. Curabitur id viverra nibh. Donec scelerisque vulputate nunc, non interdum orci. Morbi ut quam eleifend, placerat ipsum eget, iaculis arcu. Curabitur blandit consequat nulla. Praesent non pellentesque neque. Duis tortor purus, dignissim sit amet sagittis egestas, feugiat nec elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam pellentesque lectus nec arcu ullamcorper, a vulputate augue semper. Duis auctor velit in nisl scelerisque consectetur. Sed ornare quam diam, at placerat risus tristique at.


Vivamus vel facilisis ante, vel porttitor metus. Sed eu congue nibh. Fusce non diam ut enim pretium pellentesque. Vivamus quis euismod quam, non aliquet risus. Etiam ornare lorem sit amet gravida eleifend. Cras quis nibh pretium, pretium turpis consectetur, lobortis leo. Phasellus sed vestibulum metus, id vestibulum odio. Donec quis nisl ante. Fusce tristique sagittis erat ut bibendum.

Structured or Unstructured Collaboration, Which is Better?

Posted by on December 14, 2011

There are effectively two approaches to collaboration in the enterprise; structured and unstructured.  But which approach should organizations go with and which is more effective?  The structured approach involves more rules, guidelines, and restrictions.  For example one pharmaceutical company executive I spoke with told me that his employees are not allowed to mention the names of the products that the company produces in their internal environment.  Other examples might include strict naming conventions for groups or files, specifications on types of content that can be shared, or perhaps restrictions on types of groups or discussions that can be had (for example everything must be work related).  An unstructured approach usually has some guidelines and best practices but relatively leaves the employees unregulated in terms of how they can collaborate and use internal tools and platforms.  Clearly for some companies such as banks, pharmaceutical companies, and other regulated industries; some form of a structured approach is going to be mandatory (at least for now).

Based on data that Chess Media Group collected from our “State of Enterprise 2.0 Collaboration Report” which surveyed 234 practitioners from around the world, we can see that the majority of organizations actually go with a combination of a structured and an unstructured approach, the second most popular choice is an unstructured approach.  However, the structured approach is the method least utilized by organizations.

But this still doesn’t answer the question of which approach is most effective.  In order to see that, we cross referenced the types of approaches with the percentage of the targeted employee base that is actively engaged.

In the above chart we can see that the 51-75% and 76-100% engagement levels are highest in the “both” approach (as is the 26-50%).  Meaning that when the organization deploys a combined method, a higher percentage of the targeted employee base is actively engaged.  These levels are followed by the “unstructured” approach and again the “structured” approach yields the lowest levels of engagement. So based on this data a combination of some rules and regulations that still gives employees collaborative freedom is the best approach.  Too much freedom or not enough freedom does not yield the same levels of engagement as a combination of both.

Now keep in mind that this doesn’t mean your organization has to take one approach or the other this simply shows findings from our report.

What does an organization do with this information?  For starters consider the data that the “both” approach seems to be the most effective and begin evaluating what types of specific rules should be put in place and what types of freedoms should employees have?  P&G for example learned that right from the get-go they should have been more stringent with their naming conventions and tagging for internal files and content because now it appears as though there is duplicate information floating around their internal platform.  Naming conventions might want to be one place where your organization enforces a structured approach.

At this stage a simple discussion with your collaboration team around these approaches should yield some interesting conclusions, just ask yourselves, “where should employees follow specific rules and where can we let them have full freedom?”

  • Blogs are so interactive:)write my essay

  • well said, thank you. academic writing

  • It would be interesting if you could associate this data with the types of projects that are deployed, as that more than anything else will determine how structure is applied.  Trying to determine efficiency would require additional metrics on cost, schedule, and whether critical success factors are met.  Is that level of analysis in the pipeline?

  • Leuday

    would any body please tell me what is the examples of structured and unstructured data.