Joe Pulizzi from Junta 42 aggregated and edited social media and content marketing predictions from some of the top minds in the social media and content marketing space. The end result is a great free ebook. Contributors include folks such as Seth Godin, Mike Volpe (from Hubspot), and David Meerman Scott. I was also asked to contribute and you can find my predictions on page 42 of the ebook. Here’s what I had to say:
“Social media channels are going to continue to be pervasive for brand marketers. Sites such as Twitter, Facebook, YouTube, and LinkedIn will keep growing. We are also going to see a strong push towards mobile marketing and geo-targeting, something that we are already starting to see Twitter integrate and something that Foursquare has already been doing. Desired advertising or marketing is something that I think is also going to become more popular. In other words, I will receive some sort of content from a brand based on something I say or do. The content I receive is going to be more relevant and more targeted based on my actions.
I think we will also see more community development amongst brands, both internally and externally, meaning consumer facing. Right now brands are struggling with a fragmented approach to content creation and distribution. Brand marketers are going to realize that their website is no longer a single URL but a collection of sites and URLs. This means that you can have your forum discussions on sites such as Facebook while your blog exists on the main corporate site. Content is going to get a lot more social.
Internal collaboration creation communities can act as sources for content creation and distribution to external communities. 2010 should be an interesting year.”
I encourage all of you to read the ebook as it is free and full of great information.
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