Information About The Book!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nibh sapien, aliquet tincidunt fringilla at, feugiat quis enim. Cras consequat, ipsum et posuere venenatis, nulla massa mattis eros, sed varius turpis quam sit amet purus. Vestibulum vehicula consectetur congue. Sed facilisis nisi in lectus convallis, porttitor hendrerit est consequat. Vivamus hendrerit, ante sed ornare molestie, tortor lorem suscipit tortor, id sodales mauris metus quis purus. Nulla egestas tellus eu enim consectetur, sit amet sagittis nisl eleifend. Mauris laoreet venenatis sem, lacinia mollis augue mollis ac. Nulla a neque a justo dignissim feugiat. Mauris rhoncus eros sit amet augue dictum fringilla. Nunc dictum lobortis convallis.


Aenean vulputate urna est, ac sollicitudin enim vulputate et. Vestibulum tempus lacinia consequat. Donec posuere enim mi, vel lobortis erat pulvinar nec. Duis felis purus, adipiscing sed dolor at, volutpat sagittis magna. Sed imperdiet scelerisque mauris, vulputate dictum augue egestas sit amet. Nullam sit amet eros non purus fermentum dapibus ac a mi. Curabitur id viverra nibh. Donec scelerisque vulputate nunc, non interdum orci. Morbi ut quam eleifend, placerat ipsum eget, iaculis arcu. Curabitur blandit consequat nulla. Praesent non pellentesque neque. Duis tortor purus, dignissim sit amet sagittis egestas, feugiat nec elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam pellentesque lectus nec arcu ullamcorper, a vulputate augue semper. Duis auctor velit in nisl scelerisque consectetur. Sed ornare quam diam, at placerat risus tristique at.


Vivamus vel facilisis ante, vel porttitor metus. Sed eu congue nibh. Fusce non diam ut enim pretium pellentesque. Vivamus quis euismod quam, non aliquet risus. Etiam ornare lorem sit amet gravida eleifend. Cras quis nibh pretium, pretium turpis consectetur, lobortis leo. Phasellus sed vestibulum metus, id vestibulum odio. Donec quis nisl ante. Fusce tristique sagittis erat ut bibendum.

Social Business: First Mover or a Fast Follower?

Posted by on January 15, 2011

Today technology is evolving at an ever rapid pace (as are the strategies) and is impacting every facet of an organization from HR to the supply chain.  We see this especially in the social business space where new tools and networks emerge regularly, however, regardless of the medium, the technology, or the areas of the business that are affected; the organization still needs to ask itself a very important question:  “Is it worth investing in new technologies to stay on the bleeding edge or is it better to wait for other companies to deploy these technologies and instead be a fast follower?”

Oftentimes you hear people talking about the “first mover advantage,” meaning if you get there first you win.  Organizations that follow closely behind the “first movers” are the “fast followers.”  As organizations venture into the world of social business this discussion becomes quite relevant.  Perhaps it is easy to dip your toe into the water with a twitter account, a corporate blog, or a facebook fan page. But what happens when we start to look at more significant business investments such as deploying costly internal collaboration tools, re-training departments, changing business processes to deal with social technologies and customer demands, integrating multiple new social technologies with legacy systems, and the like?  Now all of a sudden the decision becomes much more significant.  Many companies today actually are doing just fine without investing in social or collaborative technologies.  Other companies suffer from the “shiny toy” syndrome and feel the need to invest in the latest and greatest technologies.  So the question becomes, is it better to be a “first mover,” or a “fast follower?” (yes I know there are other options such as being a laggard, etc, I’m just focusing on just these two).

I don’t think there is a better or worse option here as there are examples to support both; not to sound cliche but I think the type of organization and culture will largely dictate this decision as well as the success.

The first mover has the opportunity to define and own a market but also has the greatest risk of failure which can mean the demise of the organization.  The fast follower can observe the first mover and get a better understanding of what works and what doesn’t but also risks not being able to innovate fast enough and may lose market share and customers to the first mover.

What do you think?  Is it better to be a first mover or a fast follower?

  • Ria Breuer

    I fully agree with your statement that the type of organization and culture largely dictates the decision for being a first mover, fast or slow follower. In a traditional organization it takes along time to convince management aware that the changes in the outside world are also affecting their business.
    How do you see a slow start in marketing one product with the use of social media and training people and organization as you go along?

  • I think its the first follower that is valid the most, in case the first mover is not much experienced or known on what he is doing.

  • @J0anna_w

    I also agree with the idea that the organization culture dictates the choice. It's a kind of virtuous circle for a company which, for example, has always been a first mover or which core business is linked to new technologies; the adoption and success of a new collaboration tool is more natural.
    However, for most companies it remains interesting to observe the first movers and learn from them as you've written, this may maximize the chances for success for various reasons:
    – The company can choose the appropriate tool based on the feedback of other companies that have deployed the type of uses they are interested in
    – The developers have brought enhancements to their tools so as to make them fit better organizations needs
    – Managers and other users adoption is easier when you can show them that a social technology is not only a fad (which is impossible in a case of a first mover)
    – Most of customers are also followers ; so there is not necessarily a risk of losing market share and customers while observing fast movers’ customers reactions and fine-tuning the future social strategy accordingly… and then be ready for the adoption of 2.0 tools by the vast majority of “following customers”

  • Thanks this post..
    keep writing your blog will be more attractive. To Your Success!

  • This is an interesting question and as you know – there is not only one right answer to it. I believe everything is dictated by the circumstances. You just have to be able to decide quickly.

  • besides some of the managers are placing big aims but are not ready to follow the tendency of change which can only slow the development of the organization

  •  Social business is a fast mover ? this is an interesting question,?

  • I agree with  you  fantastic job I got more information from this site 

  • I fully agree with your statement that the type of organization and culture largely dictates the decision for being a first mover, fast or slow follower.

  • a good mover company can give you a service where you can satisfy as yo move ,, 

  • easy way to communicate and relate for a matter where we have to take a part for improvement,, 

  • improvement through innovation ,, in service terms that for sure moving truck rentals company are providing.

  • the things that are good for you before you move is to check first your right directory,,

  • an innovative ways of our service that being offered unto you ,,, for your own good,

  • Select the package that best meets your needs.  Many people purchase their package plus the Building Package so they are prepared to build a new house should they not find an existing house.  

  • are you guys being experience burden as you move your belongings? make that easy for you to be free on that matter ,, for sure movers company can carry that all and bring your loads to the destination where it should be .. ,

  • free tips for you to satisfy the way you make your moving days always be in good terms through moving company.

  • for your good cause , movers company can make it for you.

  • a good cause of moving can create you a good start of living..