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This month’s content on the future of work was made possible by my friends at Work Market. Work Market is a freelance management system that brings freelancers and organizations together. As the freelancer economy continues to grow organizations are going to have to think differently about how they service, innovate, and compete in the future of work.

What this episode is about and why you should care

This episode of the Future of Work podcast is with Dorie Clark is the author of a new book called Stand Out: How To Find Your Breakthrough Idea And Build a Following Around It. Dorie is also a marketing strategist, professional speaker and adjunct professor at Duke University. For anyone interested in personal branding, this is going to be a very, very interesting podcast. We look at everything—why personal branding is for everyone, how to develop your own niche, how to deal with online trolls, how to grow your network, and more. Both Dorie and I share advice on consistency, frequency and visibility towards building your personal brand. For those of you interested, Dorie also has a great column on Forbes that you can also check out. This was a great conversation and lots of fun. Tune in and listen to Dorie Clark on personal branding!

What you will learn in this episode

  • Dorie Clark’s background
  • Clark’s view on the necessity of personal branding for everyone
  • What is a personal brand
  • How to start building your personal brand
  • Consistency frequency, visibility
  • The role of technology in personal branding
  • Balancing experience with personal branding
  • Dealing with online trolls
  • Building a network: a lot like being an entrepreneur
  • Clark’s views on the freelancer economy
  • What’s next after the idea – 3-step process
  • Clark’s insights on the challenges of personal branding and how to overcome them
  • Using internal collaboration tools to help employees’ personal branding
  • Clark’s advice for building your personal brand – what to do when you think there’s nothing left to say
  • Last words

Links from the episode