Information About The Book!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nibh sapien, aliquet tincidunt fringilla at, feugiat quis enim. Cras consequat, ipsum et posuere venenatis, nulla massa mattis eros, sed varius turpis quam sit amet purus. Vestibulum vehicula consectetur congue. Sed facilisis nisi in lectus convallis, porttitor hendrerit est consequat. Vivamus hendrerit, ante sed ornare molestie, tortor lorem suscipit tortor, id sodales mauris metus quis purus. Nulla egestas tellus eu enim consectetur, sit amet sagittis nisl eleifend. Mauris laoreet venenatis sem, lacinia mollis augue mollis ac. Nulla a neque a justo dignissim feugiat. Mauris rhoncus eros sit amet augue dictum fringilla. Nunc dictum lobortis convallis.

Sub-Heading

Aenean vulputate urna est, ac sollicitudin enim vulputate et. Vestibulum tempus lacinia consequat. Donec posuere enim mi, vel lobortis erat pulvinar nec. Duis felis purus, adipiscing sed dolor at, volutpat sagittis magna. Sed imperdiet scelerisque mauris, vulputate dictum augue egestas sit amet. Nullam sit amet eros non purus fermentum dapibus ac a mi. Curabitur id viverra nibh. Donec scelerisque vulputate nunc, non interdum orci. Morbi ut quam eleifend, placerat ipsum eget, iaculis arcu. Curabitur blandit consequat nulla. Praesent non pellentesque neque. Duis tortor purus, dignissim sit amet sagittis egestas, feugiat nec elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam pellentesque lectus nec arcu ullamcorper, a vulputate augue semper. Duis auctor velit in nisl scelerisque consectetur. Sed ornare quam diam, at placerat risus tristique at.

Sub-Sub-Heading

Vivamus vel facilisis ante, vel porttitor metus. Sed eu congue nibh. Fusce non diam ut enim pretium pellentesque. Vivamus quis euismod quam, non aliquet risus. Etiam ornare lorem sit amet gravida eleifend. Cras quis nibh pretium, pretium turpis consectetur, lobortis leo. Phasellus sed vestibulum metus, id vestibulum odio. Donec quis nisl ante. Fusce tristique sagittis erat ut bibendum.

  • Honestly I do not think that social media could be outsourced to India, mainly for cultural reasons and also because that would be discovered anyway and would lead to an awful backlash for the brand involved. The codes of social media are going to change as they are going mainstream: your example in the current twitter background would not be welcomed warmly, but in a year time when it will be a lot more mainstream and full of spam no one would notice. Ans that would be the problem because then it would have lost so much value.

    • i tend to agree with you here but i think we will (perhaps) begin to see some data or information gathering outsourcing

  • Jacob,

    Although I may agree with your arguments as to some of the reasons why perhaps Social Media Marketing should Not be outsourced to, particularly non-native English speakers, e.g. India …

    and the potential detrimental effects that those that chose to do so may incure …

    I do believe that it will inevitably happen! …

    Just look at the trend of outsourcing Customer / Technical Support Functions overseas, and the negative repercussions/perceptions of such, you know?

    E.g. Have you seen “Foamy the Squirrel's” YouTube videos on Customer Support? he he 😉

    IMHO, Social Media Marketing can be successfully outsourced, but to primarily native English speaking firms!

    Wouldn't you all agree?

    I hope this all helps and Have a Great Day! 🙂

    – Michael S. DeVries
    Principal,
    The Virtual Consulting Firm ™
    “Real People Providing Real Solutions in a Virtual World™”
    http://www.TheVCF.com

    P.S. Please Follow TheVCF on Twitter at: http://twitter.com/TheVCF

    • hey micahel,

      i dont think it's really beneficial to a company to outsource the whole social media process. the relationships, trust, authority, etc, are too valuable to put in the hands of a 3rd party. however, as i mentioned above, i think we will begin to see some data oursourcing.

      thanks for the comment!

  • @Jacob: Thank you for your thoughtful comments on my posts.

    All the concerns you have raised about social media outsourcing are valid. However, many of those concerns are also valid for telephone based customer support, much of which has been outsourced.

    Many social media thinkers have a very black and white understanding of what social media should or should not do. I’m less focused on the prescriptions and more focused on the possibilities.

    All communications technologies go through a cycle. First, they change how we build relationships and engage with each other and have an aura of mystique around them. Then, they become a part of our lives and we learn how to use them to achieve our objectives, in business, development, government or other areas. This happened to telephone, this happened to email (The Cluetrain Manifesto was written in a pre- social media world) and this will happen to social media.

    So, yes, we haven’t seen significant social media outsourcing yet, but we will see it soon, as soon as we understand the dynamics of social media brand interactions enough to evolve processes to execute them in a structured manner.

  • @Guillaume: Yes, I agree that social media outsourcing will lead to a backlash if it is done in a deceitful manner, but there are ways to do it transparently. For instance, “I'm Gaurav from agency X responding to you on behalf of Brand Y. I'm empowered to take decisions related to your problem and I'll work with you to find a solution that works for you.”

    @Michael: I would argue that there are tens of millions of people in India who have enough proficiency in English to answer comments on blogs and solve small customer relation issues. Yes, you need processes and you need adult supervision, but it will eventually come down to the cost involved in handling a huge number of social media brand interactions.

  • Pingback: Technology Adoption Cycles and Social Media Outsourcing | Gauravonomics Blog()

  • nothing is possible nowadays.

  • nothing is possible nowadays.