Today a lot of companies rely on third party firms for research to make business decisions. They rely on various firms to give them data that is sometimes relevant and sometimes it’s not. Which is why I believe companies will begin doing their own research for the data they need for various issues.
Third party research firms could soon become a firm of the past as more and more companies begin doing their own people analytics, which is why I believe for the future…companies will begin doing their own research and gathering their own data to make their business decisions. Currently companies are relying on third party research firms for data that might be relevant to their own firm or not but currently they are using this information to make business decisions.
People analytics is something that I believe is becoming prominent in firm research. I believe that in the future that organizations are going to rely on their own data and not third party firm’s data in aggregate. That organizations will become their own research firms and have the data that they need to make the decisions that need to be made with the data specific to their own needs. Every organization can become their own research firm with people analytics.
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Jacob Morgan is a keynote speaker, author, and futurist. You can invite Jacob to keynote your next conference, subscribe to his videos on Youtube, check our his podcast, or subscribe to his newsletter!
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