Are Social Media Reports Doing More Harm Than Good?
I’ve been seeing a lot of reports from companies lately on the social media space. I just looked at the […]
Social Media Marketing ROI and Accountability
Setting the Record Straight on Social Media Time and Expectations
Tell me if you’ve heard one of the following phrases before: social media is free you only need to spend
My Interview on Blog Talk Radio About Social Media ROI
(pic taken of me in China with…a blue thing) I had the pleasure of being the guest of Ty Downing
Ten Tips for Improving the Social Media Consultant and Client Relationship
If you’re a “social media consultant” working with clients then you are probably going to be able to relate with
Marketing Accountability: Are You Trying to Measure Abstract Objectives?
Yesterday I wrote a post for marketing profs entitled, “Forget Social Media ROI, What About Marketing Accountability?” If you haven’t